Infused Extra Virgin Olive Oil – Unlike some of our competitors, the olive oil used in our Infused Extra Virgin Olive Oil is 100% Extra Virgin. Some competitors claim they use Pure Olive Oil because the Extra Virgin taste overpowers the infusion. We believe this is just a way for them to save money. Pure Olive Oil is not Extra Virgin, and the consumer is robbed of the Heath Benefits that Extra Virgin Olive Oil provides. Taste ours and you will definitely agree.